Digital Marketing Manager

Job Title: Digital Marketing Manager Company: National Institute of Medical Coding Academy Job Category: Digital Marketing Roles & Responsibilities: Job Responsibilities * Experience in Google Ads, Paid campaigns, social media campaigns and SEO activities. * Develop and implement effective paid advertising strategies on Google Ads to drive targeted traffic and achieve conversion goals. * Conduct thorough research and analysis to identify target audiences, keywords, and trending topics for effective ad campaigns. * Create compelling ad copies and visuals that align with brand messaging and drive engagement. * Optimize ad campaigns regularly to improve performance and maximize return on investment (ROI). * Monitor and analyze key metrics, such as click\-through rates (CTR), conversion rates, and cost per acquisition (CPA), to identify opportunities for improvement. * Stay up to date with industry trends and platform updates to leverage new advertising features and strategies. * Collaborate with the content team to develop ad creatives and landing pages that effectively communicate product features and benefits. * Track advertising budgets and ensure efficient allocation of funds across various platforms. * Provide regular reports and insights on ad performance, including recommendations for optimization and future campaigns. * Team handling experience. Work Location: In person Work Location: Kerala, India Availability: Full time

* What is your Salary Expectation ? * Do you have Notice Period ? Education: * Bachelor's (Preferred) Experience: License/Certification: * Digital Marketing Certification (Preferred) Key Skills: Digital Marketing, SEO, Google Ads Salary: INR Up to 35000 per monthly