Digital Marketing Manager

Job Title: Digital Marketing Manager Company: iLead Job Category: Digital Marketing Roles & Responsibilities: ### To Create World's Best Media \& Management Institute If anyone is interested, please send us your updated CV in our email id:* hr@ilead.net.in* /* careerilead@gamil.com* Digital Marketing Manager ----------------------------- ### To Create World's Best Media \& Management Institute Key Jobs and Responsibilities of a Digital Marketing Manager Include: * + End\-to\-End Campaign Management: + Google Ads: Manage and optimize Search, Display, YouTube, and Shopping campaigns + Facebook Ads Manager: Oversee campaigns across Facebook, Instagram, and Messenger + LinkedIn Campaign Manager: Run B2B\-focused ads for lead generation and brand awareness + Microsoft Ads (Bing Ads): Manage additional search and display efforts for untapped audience reach + Programmatic Platforms: Use tools like The Trade Desk or DV360 (Display \& Video 360\) for programmatic ad buying and RTB (Real\-Time Bidding) + Affiliate Marketing: Manage affiliate programs using platforms like CJ Affiliate, Impact, or Rakuten Marketing + Budgeting \& Optimization: Manage and allocate advertising budgets across channels and platforms, using tools like Kenshoo or Marin Software for multi\-channel campaign managementMonitor key performance indicators (KPIs) including CPC, CPA, ROAS, LTV, and attribution models Optimize bidding strategies using automated rules in Google Ads, Facebook Ads, and other platforms + Performance Tracking \& Analytics: Analyze campaign performance using Google Analytics 4 (GA4\), Google Tag Manager (GTM), and Facebook Pixel for tracking conversions and user behaviors Create and maintain dashboards using Data Studio, Power BI, or Tableau for real\-time performance insights Implement event tracking and UTM parameters to track ad performance across various channels + Conversion Rate Optimization (CRO): Create and optimize custom audiences, lookalike audiences, and retargeting audiences using Facebook Audience Insights and Google Audience Manager Use Customer Data Platforms (CDPs) like Segment or Blueshift to build enriched user profiles and advanced audience segments Coordinate with SEO specialists to align paid search strategies with organic search campaigns Utilize tools like SEMrush, Ahrefs, or Moz for keyword research and competition analysis If anyone is interested, please send me your CV in our email id:* hr@ilead.net.in* Work Location: West Bengal, India Availability: Full time

* Certifications: Google Ads Certification, Facebook Blueprint Certification, and other relevant digital marketing certifications. * Experience with Advanced Tools: Familiarity with Customer Data Platforms (CDPs) and advanced automation tools. * Experience with email marketing automation and CRM platforms like Meritto HubSpot and Marketo. Key Skills: Digital Marketing, SEO, SEM, Google Ads, Content Marketing, Analytics, Email Marketing Salary: INR 13400+ per monthly