Digital Marketing Manager

Job Title: Digital Marketing Manager Company: IB Arts Job Category: Digital Marketing Roles & Responsibilities: Responsibilities Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Work Location: In person Work Location: West Bengal, India Availability: Full time

Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end\-to\-end customer experience across multiple channels and customer touch points Requirements and skills BS/MS degree in marketing or a related field Proven working experience in digital marketing Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Benefits: Key Skills: Digital Marketing, SEO, SEM, Analytics Salary: INR Up to 60000 per monthly