Digital Marketing Manager

Job Title: Digital Marketing Manager Company: BOXRAW Job Category: Digital Marketing Roles & Responsibilities: Founded in 2017, BOXRAW was built to lead the narrative of boxing: the lifestyle, the culture and the competition of our sport. We move the sport forwards with product that’s credible, creative and disruptive, across every corner of boxing. We back fighters\* of every level, gender and ability, whether they’re competing on the world stage or against themselves. THE ROLE We’re looking for a Digital Marketing Manager, who is an expert in paid media , to own and scale BOXRAW’s performance marketing across Paid Social, Paid Search and CRM. This is a hands\-on, in\-the\-detail role for someone who lives in the platforms, obsesses over the numbers, and knows that modern paid growth is won or lost on creative. You’ll own the channels, drive the creative and testing engine that feeds them, and raise the standard as we scale. Reporting to the Head of Digital, you’ll be a key player in scaling a deeply purpose\-driven brand into a global legacy * Own BOXRAW’s CRM end to end across email and SMS: strategy, segmentation, flows, campaigns, testing and reporting. * Build and maintain a strong flow suite across the lifecycle (welcome, post\-purchase, winback, at risk, abandoned cart and checkout, birthday and more) that generates 50% of Klaviyo revenue. * Build and nurture value\-based segments, and grow reliable, evergreen email revenue so we rely less on drops and one\-off sends. * Own and lead the digital marketing strategy across the three channels, plugging into BOXRAW’s wider commercial and GTM direction. * Set direction against the KPIs that matter: traffic, CVR, new\-customer CAC, LTV, RFM, blended ROAS and COS, with blended COS and new\-customer contribution as the north star. * Take responsibility for a seven\-figure marketing budget, managing pacing and allocation with real judgement and staying on top of the numbers, with spend sign\-off from the Head of Digital and Commercial Director. * Work with the Commercial team to translate quarterly, monthly and weekly trading goals into digital marketing execution. * Improve first\-party data collection and use it to lift conversion, and maintain product feeds into the platforms. * Keep insight moving across channels so none operates in a silo, and represent digital marketing at GTM meetings. * 3\-5 years in a hands\-on performance marketing role for a DTC ecommerce brand, carrying real budget and real targets. * A genuine performance operator, hands\-on across Paid Social, Paid Search and CRM and technical inplatform across Meta, TikTok and Google. You build, run and test campaigns yourself. * Experience with Klaviyo as your email platform, as well as Shopify. * Ideated and executed end\-to\-end digital marketing campaigns and activations. * Marketing budgetary responsibility. * A track record of delivering exceptional results in a fast\-moving environment. * Right to work in the UK and happy to be at HQ in Coventry Work Location: Coventry, England, UK Availability: Full time

SALARY: £60K BENEFITS KEY SKILLS EXPERIENCE Key Skills: Digital Marketing, Performance Marketing Salary: Not disclosed