Digital Marketing Manager

Job Title: Digital Marketing Manager Company: BookMyTourNow Job Category: Digital Marketing Roles & Responsibilities: About the Role Job Description – Department: Marketing & Business Development Reporting To: Marketing Manager / Management BookMyTourNow is seeking a creative, analytical, and performance-driven Digital Marketing Executive responsible for planning, executing, optimizing, and monitoring digital marketing campaigns to strengthen brand visibility, generate qualified leads, increase website traffic, and drive business revenue.The ideal candidate should have hands-on experience in performance marketing, SEO, social media management, content marketing, lead generation, and marketing analytics, with a strong focus on ROI, customer acquisition, lead quality, and sales conversion. Responsibilities * Key Roles & Responsibilities Develop and implement digital marketing strategies aligned with business objectives and revenue targets.Plan and execute monthly marketing calendars, promotional campaigns, and seasonal travel offers.Identify potential customer segments, target markets, and digital acquisition opportunities.Coordinate with sales, product, and operations teams to support business growth.Monitor competitor activities, industry trends, and customer behaviour. Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.Manage Search, Display, Remarketing, Lead Generation, and Conversion campaigns.Conduct audience targeting, keyword research, bidding optimization, and A/B testing.Monitor campaign budgets, cost per lead (CPL), customer acquisition cost (CAC), and return on ad spend (ROAS).Improve campaign performance through continuous analysis and optimization. * 3. Social Media Marketing & Brand Management Manage the company's social media presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.Develop engaging content strategies, including reels, promotional creatives, travel videos, and brand campaigns.Coordinate with graphic designers, video editors, and content creators.Increase brand awareness, audience engagement, follower growth, and inbound enquiries.Maintain brand consistency across all digital communication channels. Implement on-page, off-page, and technical SEO strategies.Conduct keyword research for travel destinations, holiday packages, hotels, visas, and related services.Optimize website content, landing pages, metadata, and internal linking.Monitor organic traffic, keyword rankings, and search visibility.Work with website developers to improve website performance, user experience, and conversion rates. * 5. Lead Generation & Sales Coordination Generate qualified leads for holiday packages, flights, hotels, visas, group tours, and other business verticals.Develop targeted campaigns for B2C and B2B customer acquisition.Coordinate with sales teams to track lead quality, follow-ups, and conversions.Monitor lead movement through CRM and identify opportunities to improve conversion rates.Implement remarketing and lead nurturing strategies to maximize revenue. Coordinate website content updates, promotional banners, offers, and campaign landing pages.Improve landing page conversion rates through testing and optimization.Track website visitor behaviour, enquiries, and booking conversion funnels.Coordinate the implementation of tracking pixels, Google Tag Manager, and conversion events. Utilize AI-powered marketing tools for content creation, campaign optimization, and audience analysis.Support WhatsApp marketing, email marketing, and automated lead nurturing campaigns.Coordinate CRM integrations and automated marketing workflows.Identify opportunities to reduce marketing costs and improve operational efficiency through automation. * 8. Analytics, Reporting & Budget Management Track digital marketing performance using Google Analytics 4, Google Search Console, Meta Ads Manager, and other analytical tools.Prepare daily, weekly, and monthly marketing performance reports.Monitor marketing expenditure against approved budgets.Analyze campaign effectiveness and recommend corrective actions.Present actionable insights to management for improving revenue and marketing ROI. * Key Result Areas (KRAs) & Key Performance Indicators (KPIs) * Key Result AreaPerformance Indicator * Lead Generation * Number of qualified leads generated * Lead QualityPercentage of sales-qualified leads * Performance MarketingCPL, CAC, ROASSales * ConversionLead-to-booking conversion rate * Website Performance * Website traffic and conversion rate * SEO Performance * Organic traffic and keyword rankings * Social Media GrowthReach, engagement, and follower growth * Campaign Management * Campaign ROI and budget utilization * Brand Visibility Reach, impressions, and branded searches * Reporting & Compliance * Timely reporting and tracking accuracy * Performance expectations: Monthly and quarterly targets will be defined by management based on campaign budgets, business objectives, and assigned responsibilities. Expected Deliverables: * Monthly digital marketing strategy and campaign calendar. * Daily campaign performance monitoring and optimization. * Weekly lead generation and campaign performance reports. * Monthly marketing ROI, CPL, CAC, and conversion analysis. * Social media content planning and execution. * SEO performance and website improvement recommendations. * Coordination with sales teams for lead quality and conversion tracking. * Result-Oriented : Focus on measurable outcomes, conversions, and revenue growth. * Accountability : Take ownership of assigned campaigns, budgets, and deliverables. * Creativity: Develop innovative marketing campaigns and Work Location: Gurugram, Haryana, India Availability: Full time

Experience Required: 2 years Qualifications * Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related discipline.1–4 years of relevant digital marketing experience. * Certifications in Google Ads, Google Analytics, Meta Ads, or Digital Marketing will be an added advantage. * Previous experience in the travel, tourism, hospitality, or e-commerce industry will be preferred. Key Skills: Digital Marketing, SEO, SEM, Google Ads, Meta Ads, Content Marketing, Social Media Marketing, Analytics, Email Marketing, Performance Marketing Salary: INR 25000 - 35000 per monthly