Digital Marketing Manager

Job Title: Digital Marketing Manager Company: BEANIES THE FLAVOUR CO. LTD. Job Category: Digital Marketing Roles & Responsibilities: The Role We're looking for a hands\-on Digital Marketing Manager to own our growth: the content customers see, the campaigns that bring them in, and the website where they buy. You'll plan and run campaigns end to end, create much of the content yourself, build our email and SMS programme in Klaviyo, and manage our WooCommerce store day to day. It's a role for someone who enjoys both the creative and the commercial side, and who likes to see the sales a campaign actually drove. You will also support the wider UK retail and export channels with suitable marketing materials where required. Key Responsibilities •      Set targets for traffic, conversion, revenue and customer retention, and manage the digital marketing budget. •      Report monthly on performance to the leadership team, with clear recommendations. •      Manage and grow our organic social channels (Instagram, TikTok, Facebook and others), including community management. •      Brief and manage freelancers, photographers, creators and agencies where needed. •      Support paid campaigns across Meta, TikTok and Google (Search, Shopping and Performance Max) to achieve target ROAS with content creation •      Manage the WooCommerce / WordPress site day to day: setting up product listings, promotions, discount codes, bundles and landing pages. •      Look after on\-site SEO, site speed and plugin health, working with our web developer on larger changes. Work Location: Darlington, England, UK Availability: Full time

•      Proven digital or direct\-to\-consumer (DTC) experience, ideally in food, drink or FMCG. •      Hands\-on Klaviyo experience: building flows, segments and campaigns, and reporting on revenue. Experience with subscription and loyalty programmes •      Experience of running paid social and Google Ads campaigns with your own budget. •      Influencer marketing or UGC programme experience. Key Skills: Digital Marketing, SEO, Google Ads, Analytics Salary: Not disclosed