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Digital Marketing Manager

B B Banthia Jewellers LLP
Maharashtra
Experience3 years
Salary INR 30000 - 70000 per monthly
LocationMaharashtra
Job TypeFull time
Skills: Digital Marketing Social Media Marketing Analytics
Job Description
Job Title: Digital Marketing Manager Company: B B Banthia Jewellers LLP Job Category: Digital Marketing Roles & Responsibilities: Job Description: Digital Marketing Executive – Jewellery Brand About the Role We are looking for a creative, energetic, and result\-oriented Digital Marketing Executive to manage the digital presence, brand communication, marketing campaigns, and events for our jewellery brand. Key Responsibilities * Manage the brand's social media platforms, including Instagram, Facebook, Pinterest, and other relevant channels. * Plan and execute monthly social media calendars. * Create engaging content ideas, reels, stories, posts, and campaigns to promote jewellery collections. * Coordinate with photographers, videographers, graphic designers, and content creators. * Monitor social media engagement, reach, followers, and campaign performance. * Manage digital marketing campaigns and coordinate with agencies for paid advertisements. * Maintain consistent brand communication and visual identity across all platforms. 2\. Event Planning \& Management * Plan, coordinate, and execute jewellery exhibitions, launches, pop\-ups, trunk shows, and promotional events. * Manage event logistics, venue coordination, décor, branding, invitations, and guest lists. * Coordinate with vendors, event agencies, influencers, celebrities, and VIP clients. * Handle pre\-event promotions, live event coverage, and post\-event marketing. * Ensure smooth execution of events while maintaining the brand's premium image. * Explore opportunities for collaborations, exhibitions, and brand activations. 3\. Influencer \& PR Management * Identify and collaborate with fashion influencers, lifestyle bloggers, and jewellery creators. * Coordinate influencer campaigns, gifting, product shoots, and brand collaborations. * Build relationships with media partners, stylists, and relevant industry contacts. * Support PR activities and brand visibility initiatives. 4\. Marketing \& Brand Development * Develop creative marketing ideas to increase brand awareness and customer engagement. * Promote new collections, festive campaigns, wedding jewellery, and special launches. * Research market trends, competitors, and new marketing opportunities. * Support customer engagement and lead generation through digital platforms. Work Location: In person Work Location: MH, India Availability: Full time
Requirements
Position: Digital Marketing Executive Industry: Jewellery Experience: 3 years Location: Panvel Employment Type: Full\-time Skills \& Qualifications * Bachelor's degree in Marketing, Mass Communication, Business, or a related field. * 3 years of experience in digital marketing, preferably in jewellery, fashion, luxury, or lifestyle brands. * Strong knowledge of Instagram and other social media platforms. * Experience in event planning and execution is essential. * Excellent communication, coordination, and organisational skills. * Creative mindset with an eye for aesthetics, fashion, and luxury branding. * Ability to multitask, manage deadlines, and work independently. * Knowledge of Canva, Meta Business Suite, and basic analytics tools. Benefits: Key Skills: Digital Marketing, Social Media Marketing, Analytics Salary: INR 30000 - 70000 per monthly
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