Digital Marketing Manager

Job Title: Digital Marketing Manager Company: Alphabin Job Category: Digital Marketing Roles & Responsibilities: Start your journey in a supportive environment with guidance Start your journey in a supportive environment with guidance Do you have a knack for understanding customer needs and a passion for driving business growth? Are you someone who thrives on connecting ideas with opportunities? Alphabin is searching for Marketing champions to fuel our ambitious growth trajectory and help position us as a leader in AI\-driven QA solutions. What You'll Do Role Responsibilities: Marketing Specialist * Strategize and Execute Campaigns * Design and implement marketing campaigns to promote Alphabin’s automation testing and AI\-driven solutions. * Leverage digital channels, such as SEO, content marketing, email campaigns, and social media, to drive brand awareness and generate leads. * Content Creation * Develop engaging content, including blogs, whitepapers, case studies, and presentations that highlight Alphabin’s unique value proposition. * Work on creating impactful visual and written material for both online and offline channels. * Market Research * Conduct in\-depth research to identify industry trends, competitor strategies, and emerging opportunities. * Gather customer insights to align marketing strategies with business goals. * Event Management * Plan and execute webinars, trade shows, and client workshops to showcase Alphabin’s expertise. * Analytics and Reporting * Use tools like Google Analytics, HubSpot, and others to measure campaign performance and optimize strategies for better results. Advance your skills and career trajectory in a company that prioritizes employee development and rewards high performance. Work Location: Surat, Gujarat, India Availability: Full time

Our approach integrates cutting\-edge automation technology with our extensive experience, enabling our clients to accelerate their releases. By aligning harmoniously with our clients' strategic objectives and offering fully customized Testing/QA solutions that expedite the release cycle, we set ourselves apart from traditional software testing companies. from experienced professionals. Gain hands\-on experience with real\-world content creation that Access training sessions, certifications, and workshops to enhance your knowledge in technology and content writing. What You'll Experience: 💼 Qualifications and Skills For Marketing Specialist: * A Bachelor's degree in Marketing, Communications, Maths or a related field. * Experience in digital marketing tools and platforms like, HubSpot, Salesforce or similar. * Excellent copywriting and content creation skills. * Strong analytical skills to measure and optimize campaign performance. * Ability to manage multiple projects with attention to detail. * Preferred Skills: * Knowledge of AI, automation, and QA industry trends is a plus. * Experience with tools like Canva, Figma, or Adobe Suite for marketing collateral. * Familiarity with LinkedIn marketing and social selling techniques. * Exceptional organizational and negotiation skills. Key Skills: Digital Marketing, SEO, Content Marketing, Analytics Salary: Not disclosed