Digital Marketing Lead

Job Title: Digital Marketing Lead Company: Turning Point Brands Canada Job Category: Digital Marketing Roles & Responsibilities: About The Opportunity This is a brand\-builder role. Not a campaign manager role, not a channel specialist role. A role for someone who wants to own the digital presence of a brand with real momentum and turn it into a category leader. As Digital Marketing Lead, you will be the person who builds that engine. Paid media, organic social, email and lifecycle, influencer and creator execution, performance tracking, and the AI\-powered workflows that tie it all together. You will start by working alongside the Director of E\-Commerce and Digital Marketing and our media partners to learn the brand, the accounts and how we run them. Budget and bidding ownership moves to you as you ramp, typically within your first 90 days. The environment is entrepreneurial and intentionally low on politics. Ownership is real, autonomy is real, and accountability is clear. Ideas are encouraged, people are trusted to take initiative from concept through execution, and mistakes are treated as part of the process. Leadership is hands\-on, accessible, and direct. * Own paid digital campaign execution across key platforms. We are active on Meta, Google, TikTok, Reddit and YouTube, with new placements launching across AI search, commerce apps, audio and fitness platforms * Develop and own ROI\-focused campaign strategy * Identify opportunities to improve conversion and revenue across the paid funnel Who This Role Is For Experience * 4\+ years in digital marketing, growth marketing, or e\-commerce\-focused roles * Hands\-on experience across paid digital and organic social execution * Hands\-on with Meta Ads Manager, Google Ads and GA4, plus Klaviyo (or equivalent) and Shopify. Comfortable pulling and reconciling data across ad platforms and analytics * Strong understanding of conversion, funnels, and performance metrics * Experience executing email and SMS or lifecycle campaigns * Experience managing agencies or contractors and holding them to results * Experience in a D2C or consumer goods brand environment preferred. Bonus points for wellness industry experience * Exposure to influencer or creator marketing considered an asset * You are a generalist by instinct. You want to own the whole digital picture, not go deep on one channel * You have worked on a brand that was still being built and you preferred it that way * You are commercially minded. You understand that digital marketing exists to drive revenue, not just impressions * You move fast, make decisions with imperfect information, and course\-correct without drama * You use AI tools in your work today and can show us something you built with them * You are as comfortable writing a brief as reading a dashboard * You thrive with ownership and do not need to be managed closely to deliver You will be the person who builds Fusion's digital presence. That is a rare opportunity at any stage of a career and it comes with real ownership, real visibility, and a direct line to leadership. The role will grow as the brand grows. There is no ceiling on scope here. The team is small, the environment is low on politics, and the work is visible. If you want to be one of many executing a defined process, this is not the right role. If you want to build something and own what you build, it is worth a conversation. Work Location: Laval, Quebec, Canada Availability: Full time

Compensation: $90,000 to $105,000 base \+ bonus Beyond the functional experience, we are looking for a specific kind of person. Professional proficiency in French and English is strongly preferred. We sell nationally, and our Quebec retail and consumer content runs in French. Key Skills: Digital Marketing, Google Ads, Meta Ads, Analytics Salary: $90,000 to $105,000