Digital Marketing Expert

Job Title: Digital Marketing Expert Company: Master International Job Category: Digital Marketing Roles & Responsibilities: Role Overview We are looking for a creative and analytical Digital Marketing Expert to own and execute our multi\-channel growth strategies. In this role, you will lead SEO optimization, performance marketing (PPC/LinkedIn Ads), content strategy, social media growth, and conversion rate optimization (CRO) to drive qualified enterprise leads and establish Travash as a thought leader in software engineering. Key Responsibilities * Plan, execute, and optimize organic (SEO) and paid (Google Ads, LinkedIn Ads) marketing campaigns. * Perform technical SEO audits, keyword research, and content optimization to drive organic enterprise traffic. * Manage company social media presence (LinkedIn, Twitter, YouTube) and brand messaging. * Collaborate with content creators and designers to publish high\-converting landing pages, blogs, and whitepapers. * Track, measure, and report campaign ROI and lead conversion metrics using Google Analytics 4, Search Console, and CRM tools. Work Location: Hyderabad, Telangana, India Availability: Full time

Qualifications \& Requirements * 3\+ years of hands\-on experience in digital marketing for IT services, B2B software, or tech agencies. * Proven experience with Google Ads, LinkedIn Campaign Manager, Google Analytics 4, and SEO tools (AHrefs, SEMrush). * Solid understanding of lead generation funnels, email marketing, and conversion rate optimization. * Strong analytical skills with a data\-driven approach to campaign budget allocation. Preferred Skills \& Experience * Experience with marketing automation tools (HubSpot, Mailchimp). * Basic HTML/CSS knowledge and WordPress/Sanity CMS familiarity. Competitive compensation package Key Skills: Digital Marketing, SEO, Google Ads, Analytics, Email Marketing, Performance Marketing Salary: Not disclosed