Digital Marketing Executive

Job Title: Digital Marketing Executive Company: Pineapple Contracts Job Category: Digital Marketing Roles & Responsibilities: This is an exciting opportunity to become part of an award\-winning business where you'll play an important role in supporting our continued success. If you're passionate about delivering great results, enjoy working collaboratively and are looking for a company that genuinely values its people, we'd love to hear from you. Working closely with the Marketing Project Manager and wider marketing team, you will deliver campaigns across social media, email and the website. You will combine practical content creation skills with an analytical approach, using performance insights to improve results. * Plan and maintain the social media content calendar, aligning activity with product launches, events and wider marketing campaigns. * Create, schedule and publish engaging content for LinkedIn and Instagram, including copy, branded graphics, carousels and short\-form videos, with an interest in developing video editing skills using Adobe Premiere Pro or similar software. Previous video editing experience is advantageous but not essential, as training can be provided. * Adapt product information, case studies, podcasts and other existing content into assets suited to different audiences and channels. * Monitor engagement and relevant conversations, responding or directing enquiries to colleagues as appropriate. * Set up, manage and optimise LinkedIn advertising campaigns within agreed objectives and budgets. * Build and deliver email campaigns, newsletters and mailshots using HubSpot, including audience segmentation, content formatting, testing and scheduling. * Coordinate campaign content, assets and deadlines with colleagues and external suppliers. * Test different messages, visuals and calls to action to improve campaign performance. * Update website content using WordPress, ensuring information is accurate, current and adhering to SEO principles including page titles, headings, metadata, internal links and image descriptions. * Monitor and report on social media, paid advertising, email and website performance using platform analytics, HubSpot and Google Analytics. * Identify practical improvements to content, targeting and campaign delivery. * Maintain accurate campaign records and contribute to marketing planning. * Undertake other reasonable duties consistent with the role. Pineapple is a global leader in designing innovative furniture for challenging environments. Founded in 1975 as a family\-run business, we've grown into an international organisation with headquarters in Kent and offices in France, Germany and the USA. We're proud to have been recognised as one of The Sunday Times Best Places to Work for three consecutive years. Our people are at the heart of everything we do, and we're committed to creating a workplace where everyone feels valued, supported and empowered to succeed. Teamwork – We work collaboratively, supporting one another and recognising that the best results come from working together. Ownership – We take responsibility for our work, act with integrity and continually look for ways to improve. If you’re looking for a supportive, people\-first workplace where you can grow your career and genuinely enjoy coming to work, you’ll feel right at home with us. Recruitment agencies: Thank you for your interest in working with Pineapple. We will reach out directly if we require support. Work Location: Aylesford, ENG, UK Availability: Full time

Requirements Ideally, you’ll have: * Bachelor’s degree with an emphasis in graphic design or a related field. * Practical experience delivering digital marketing activity across social media, email and websites. * Expert proficiency in Adobe Creative Suite \- especially InDesign, Photoshop, and Illustrator * Expert proficiency in social media channels. * Expert proficiency in email platforms, including building, testing and sending campaigns. * Proficiency in WordPress. * An understanding of paid social advertising, basic SEO and digital performance measurement. * Strong copywriting and proofreading skills, with the ability to adapt content for different audiences. * Good visual judgement and attention to detail. * Excellent organisational skills and the ability to prioritise multiple projects and deadlines. * Clear communication skills and confidence working with colleagues, agencies and suppliers. * Competent use of Microsoft Office, particularly Outlook and Excel. Benefits Benefits and Perks Key Skills: Digital Marketing, SEO, Analytics, Email Marketing Salary: Not disclosed