Digital Marketing Executive

Job Title: Digital Marketing Executive Company: Lotus Software Solutions Job Category: Digital Marketing Roles & Responsibilities: Lotus Prime Digital Solutions is a growing digital technology and marketing company based in Whitefield, Bangalore. We provide website development, SEO, social media management, digital marketing, Meta Ads, AI\-powered solutions, and business automation services to clients across various industries. We are looking for a creative, result\-oriented Digital Marketing Executive who can manage multiple client accounts, improve online visibility, increase social media reach, generate quality leads, and deliver measurable business growth. Key Responsibilities * Develop and implement SEO strategies to improve website rankings on Google. * Perform keyword research, competitor analysis, and SEO audits. * Handle on\-page, off\-page, technical, and local SEO. * Optimize website content, meta titles, descriptions, headings, and images. * Manage Google Search Console, Google Analytics (GA4\), and Google Business Profiles. * Improve organic website traffic and search visibility. * Monitor keyword rankings and prepare SEO performance reports. 2\. Social Media Management * Manage Instagram, Facebook, LinkedIn, YouTube, and other social media platforms. * Develop monthly social media content calendars. * Plan engaging reels, posts, stories, and promotional campaigns. * Increase followers, organic reach, video views, engagement, and profile visits. * Research trending content, hashtags, keywords, and audience interests. * Optimize Instagram Reels and YouTube Shorts for better visibility. * Coordinate with graphic designers and video editors to produce engaging content. * Monitor social media insights and improve content performance. * Create, manage, and optimize Facebook and Instagram advertising campaigns using Meta Ads Manager. * Run lead generation, website traffic, engagement, awareness, and conversion campaigns. * Identify target audiences based on location, demographics, and interests. * Perform A/B testing for ad creatives, audiences, and campaign strategies. * Optimize advertising budgets to improve ROI and reduce cost per lead. * Track campaign performance using Meta Pixel and other analytics tools. * Generate quality leads for clients through paid campaigns. * Knowledge of Google Ads will be an added advantage. * Develop strategies to increase Instagram Reel views and YouTube Shorts views. * Understand social media algorithms and content distribution. * Identify trending topics, audio, hashtags, and high\-performing content formats. * Improve video hooks, captions, thumbnails, and posting strategies. * Analyze audience retention, watch time, engagement rates, and content reach. * Implement organic growth strategies without relying entirely on paid advertisements. * Continuously experiment with content strategies to improve results. 5\. Client Account Management \& Reporting Key Performance Indicators (KPIs) * Improvement in Google search rankings and organic website traffic. * Growth in Instagram and Facebook reach, followers, and engagement. * Increase in Instagram Reel and YouTube Shorts views. * Quality leads generated through Meta Ads campaigns. * Reduction in cost per lead and improvement in campaign ROI. * Consistent content publishing and account management. * Client satisfaction and achievement of marketing objectives. Work Location: In person Work Location: Karnataka, India Availability: Full time

Company: Lotus Prime Digital Solutions Location: Whitefield, Bangalore Job Type: Full\-Time \| Work From Office Experience: 0-1 years (Freshers with strong practical skills may also apply) Working Days: Monday to Friday Preferred Qualifications * Bachelor's degree in Marketing, Business Administration, Mass Communication, Computer Science, or a related field. * 0-1 years of experience in digital marketing or social media management. * Candidates with experience in digital marketing agencies will be preferred. * Meta Blueprint, Google Ads, or Google Analytics certifications are an advantage. * Candidates should be able to demonstrate previous campaign results, social media growth, or SEO improvements. * Opportunity to work with clients across multiple industries. * Hands\-on experience with digital marketing campaigns and AI\-powered marketing solutions. * Exposure to modern marketing tools and technologies. * Professional growth and learning opportunities. * Collaborative working environment. Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics Salary: INR 23000 - 48000 per monthly