Digital Marketing Executive

Job Title: Digital Marketing Executive Company: HYDRAQUIP HOSE & HYDRAULICS Job Category: Digital Marketing Roles & Responsibilities: Role and Responsibilities: As Digital Marketing Executive, you will drive website traffic, SEO performance, lead generation, and digital content growth across Hydraquip and the wider group. You will be responsible for planning, delivering, optimising, and reporting on integrated marketing campaigns that generate brand awareness, enquiries, and sales opportunities. This is a hands\-on role suited to a proactive marketer who combines creativity with data\-driven decision\-making. Working closely with sales, operations, and senior stakeholders, you will ensure marketing activity delivers measurable commercial results. Key responsibilities include: * Manage and optimise Hydraquip and group websites. * Develop and implement SEO strategies, monitoring keyword rankings and organic performance. * Create, manage, and optimise website content, landing pages, and blogs. * Support AI search visibility and emerging digital content initiatives. * Monitor website analytics and provide regular performance reports. * Manage email marketing campaigns and marketing automation activities. * Support PPC and paid digital advertising campaigns. * Create digital assets, graphics, and video content for marketing campaigns. * Improve website user experience (UX) and conversion rates. * Identify and develop digital marketing opportunities that generate sales enquiries and revenue growth. * Track, analyse, and report on campaign performance, making recommendations for continuous improvement. * Experience delivering lead generation campaigns and measuring marketing performance. * Strong understanding of Google Analytics, Google Search Console, and other reporting platforms. * Proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign. * Experience using Canva to create digital and print marketing assets. * Strong copywriting and content creation skills. * Excellent project management and organisational abilities. * Ability to manage multiple projects and priorities simultaneously. * Self\-motivated with the ability to work independently. * Commercially focused with a strong understanding of marketing ROI and business growth. We're looking for an enthusiastic and commercially minded marketer who enjoys taking ownership, generating ideas and delivering campaigns that make a measurable impact. You'll be equally comfortable analysing campaign performance, creating engaging content, working with stakeholders and supporting business growth through effective digital marketing. Work Location: Leicester, England, UK Availability: Full time

Essential Experience What we’re looking for Desirable Experience * Experience within a B2B, industrial, engineering, or technical environment. * Experience using HubSpot, Mailchimp, Salesforce, or similar CRM/marketing automation platforms. * Basic video editing and content production skills. * Understanding of Conversion Rate Optimisation (CRO). * Experience managing Google Ads and LinkedIn advertising campaigns. * Knowledge of AI\-powered marketing tools and search technologies. Key Skills: Digital Marketing, SEO, Google Ads, Content Marketing, Social Media Marketing, Analytics, Email Marketing Salary: Not disclosed