Digital Marketing Executive

Were Hiring: Digital Marketing Executive. Location: Pune, India Experience: 1-3 Years Employment Type: Full-Time. About Us. Were a Pune-based technology company on a mission to make warehouses safer and smarter. Our SaaS platform uses digital twin technology, IoT integration, and real-time monitoring to help enterprises inspect rack health, prevent safety incidents, and run more efficient operations. We already work with some of the biggest names in manufacturing, logistics, and FMCG - and as we scale, were building out our in-house marketing team to match. The Role. Were looking for a results-driven Digital Marketing Executive to develop, execute, and optimize cross-channel digital marketing campaigns. Youll manage search, social media, email, and content marketing initiatives that drive brand awareness, lead generation, and customer engagement.

Key Responsibilities. Campaign Execution Paid Media. Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. SEO Content Strategy. Conduct keyword research and optimize web content for search engines (on-page and technical SEO). Oversee content creation for blogs and social channels. Social Media Management. Create, schedule, and analyze content across primary social platforms to build brand presence and community engagement. Email Marketing Automation. Design, segment, and deploy targeted email drip campaigns, newsletters, and lead nurturing workflows. Analytics Reporting. Track key performance indicators (CAC, ROAS, CTR, conversion rates) using Google Analytics 4 (GA4) and Looker Studio. Deliver weekly performance insights. Conversion Rate Optimization (CRO). Run A/B tests on landing pages, calls-to-action, and ad creatives to maximize conversion funnels. Requirements Qualifications. Experience: 1-3 years of hands-on experience in a digital marketing role (agency or in-house). Technical Skills: Proficiency with Google Analytics 4, Google Ads, Meta Ads Manager, SEO tools (Semrush/Ahrefs), and CMS platforms (WordPress/HubSpot). Analytical Mindset: Strong capability to turn raw marketing data into actionable campaign adjustments. Copywriting: Excellent written communication skills for ad copy, email subject lines, and social captions. Preferred Qualifications. Google Search/Analytics or Meta Blueprint certifications. Basic working knowledge of visual design (Canva/Photoshop) or video editing platforms. Hands-on experience with CRM tools; proficiency in Zoho preferred. Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.