Digital Marketing Coordinator (Advertising Primary)

Job Title: Digital Marketing Coordinator (Advertising Primary) Company: Tactycs Job Category: Digital Marketing Roles & Responsibilities: We are seeking a motivated and detail\-oriented Digital Marketing Coordinator to join our dynamic team. In this intermediate\-level role, you will support the execution of digital marketing campaigns for various clients and industries. The ideal candidate will have a minimum three or more years of experience in digital marketing. A solid understanding of the four major marketing categories: Advertising, SEO, Social Media, and Email marketing. Key Responsibilities: * Assist in the planning and execution of multi\-channel digital marketing campaigns, including paid advertising (Adwords \& Meta), search engine optimization (SEO), email, social media, web design, and other supporting activities. * Create thorough conversions funnels from start to finish. Including from strategic budgeting, to tracking, to client communications * Monitor and analyze campaign performance metrics, providing actionable insights to optimize future strategies. * Develop engaging content for various digital platforms, ensuring consistency with brand messaging. * Support SEO strategies by conducting keyword research, writing optimized content, and enhancing website content. * Coordinate digital marketing initiatives and maintain project timelines to ensure effective project management. * Comfortable working directly with clientele. Business owners, marketing managers, and other key stakeholders. * Assist with reporting on campaign performance via the major digital tools such as Google Analytics, Google Search Console, and more. At Tactycs, we offer a unique and innovative work environment where your contributions will be valued. With both internal and client focused work, your opinion is valued on the Tactycs team. Today, we are scaling our business and client base rapidly and want your help to maintain our speed. We are looking for this individual to transition into a marketing manager role in the near future. A direct opportunity for professional growth and development. Please apply via LinkedIn and submit your resume to zack@tactycs.io. This step is critical, only applicants that reach out via email will be considered for the role. Work Location: Kitchener, Ontario, Canada Availability: Full time

Salary Range : $50,000 \- $70,000 \- Dependent on experience Qualifications: * Bachelor’s degree in Marketing, Business, Communications, or a related field. * Minimum 3\+ years of experience in digital marketing, with a proven track record of executing successful campaigns. * Experience handling some form of real budget ($) * Proficiency in digital marketing tools (e.g., Google Analytics, social media platforms, email marketing software, etc.). * Experience working with common website tools; WordPress, Squarespace, Wix, etc. * Strong analytical skills and the ability to interpret data to make informed decisions. * Excellent written and verbal communication skills. * Ability to work collaboratively within a team and manage multiple projects simultaneously. * A keen eye for detail and a passion for creativity in digital marketing. Key Skills: Digital Marketing, SEO, Meta Ads, Analytics, Email Marketing Salary: $50,000