Digital Marketing & Conversion lead

Job Title: Digital Marketing & Conversion lead Company: Settlo tech solutions Job Category: Digital Marketing Roles & Responsibilities: * Develop and execute digital marketing strategies aligned with business objectives. * Identify target industries, customer segments, and potential markets * Create monthly and quarterly marketing plans. * Research competitors and analyze market trends. * Improve brand awareness and online presence. * Develop SEO strategies to generate organic traffic. * Monitor website performance using Google Analytics and Google Search Console. * Manage company social media accounts, including LinkedIn, Facebook, Instagram, and YouTube. * Create engaging posts, campaigns, and promotional content. * Run paid social media advertising campaigns. * Generate business inquiries through social media platforms. * Optimize cost per lead (CPL) and return on advertising spend (ROAS). * Generate qualified leads through paid campaigns. * Create marketing content, blogs, articles, and case studies. * Develop company profiles, service brochures, and presentations. * Coordinate with technical teams to create project portfolios. * Prepare promotional content for IT services and solutions. B. Lead Conversion * Convert qualified leads into business opportunities. * Understand customer requirements and recommend appropriate IT solutions. * Coordinate with technical teams to prepare proposals and estimates. * Conduct presentations and solution demonstrations. * Negotiate pricing, timelines, and commercial terms. * Follow up on proposals and close business deals. * Achieve monthly and quarterly sales conversion targets. C. Client Relationship Management * Maintain strong relationships with existing clients. * Identify opportunities for additional services and upselling. * Ensure proper coordination between clients and delivery teams. * Collect client feedback and identify opportunities for improvement. * Encourage repeat business and client referrals. D. CRM and Reporting Responsibilities * Maintain customer and prospect information in CRM software. * Track lead generation, conversion rates, and sales pipeline. * Prepare weekly and monthly marketing performance reports. * Monitor campaign expenses and lead acquisition costs. * Analyze marketing ROI and sales performance. * Maintain records of client meetings, proposals, and follow\-ups. E. Coordination and Team Management * Coordinate with website developers, designers, content writers, and technical teams. * Work with project managers to understand the company's service capabilities. * Coordinate with management to define business development targets. * Guide marketing executives and sales representatives, if applicable. * Ensure marketing campaigns are aligned with company objectives. Work Location: In person Work Location: Erode, India Availability: Full time

Minimum 2\-3 years working experience required. Good communication with solution and business thinking mindset . Experience: Key Skills: Digital Marketing, SEO, Analytics Salary: INR 200000 - 300000 per yearly