Digital Marketing & Content Specialist

Job Title: Digital Marketing & Content Specialist Company: The Marshmallow Co. Job Category: Digital Marketing Roles & Responsibilities: This is an exciting, hands\-on role for someone who loves marketing, enjoys creating content and is always looking for new ways to grow a business. You'll work directly with our founders to bring marketing ideas to life, execute campaigns, develop new growth channels and turn creative ideas into measurable results. * Create, manage and optimise email and SMS campaigns using Klaviyo. * Build and improve automated flows, customer segmentation and retention strategies. * Test new ideas to increase engagement, repeat purchases and customer lifetime value. * Assist with managing and optimising Meta advertising campaigns. * Develop and test new ad creatives, messaging and campaign concepts. * Analyse advertising performance and identify opportunities to improve results. * Explore opportunities across other paid advertising platforms. * Create engaging marketing content, including short\-form videos, photography, graphics and advertising assets. * Collaborate with our content team to develop creative campaigns that drive awareness and sales. * Repurpose existing organic content into high\-performing marketing assets. * Help develop creative concepts for product launches and promotional campaigns. * Help build, manage and grow our affiliate marketing program. * Identify, recruit and manage creators, influencers and brand partners. * Coordinate collaborations, product gifting and affiliate campaigns. * Track performance and identify opportunities to grow sales through partnerships. * Assist with planning and executing product launches, seasonal campaigns and promotions. * Research, test and develop new marketing channels and customer acquisition opportunities. * Explore partnerships, referral programs, SEO and other growth initiatives. * Monitor performance, report on results and proactively recommend improvements. * Make a real impact: Your work will directly contribute to growing an ambitious Australian brand. * Work directly with the founders: Have a genuine voice in marketing decisions and the freedom to bring your ideas to life. * Get creative: Work on exciting product launches, collaborations and campaigns for an audience of millions. * Variety every day: From content creation and paid advertising to email marketing and developing new growth channels, no two days will look the same. * Grow with us: We're building something exciting, and there's plenty of opportunity for the right person to develop their skills and grow their career. * Marshmallows! You'll be surrounded by delicious products, creative people and plenty of opportunities for taste testing. If you're creative, ambitious, love a challenge and want to play a meaningful role in growing an exciting Australian brand, we'd love to meet you! Work Location: In person Work Location: Wyong, Australia Availability: Full time

Job Types: Full\-time, Part\-time, Permanent, Casual, Freelance, Graduate Benefits: * Tell us about a marketing campaign or growth initiative you've personally executed. What did you do, and what results did it achieve? * Which area of marketing would you feel most confident taking ownership of from day one, and why? * Are you able to work from our Central Coast HQ? * What are your annual base salary expectations (excluding super)? * If you joined The Marshmallow Co., what's one marketing opportunity or channel you'd be excited to explore, and how would you approach testing it? Experience: Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics, Email Marketing Salary: AUD 60000 - 85000 per yearly