Data Scientist Consumer Analytics

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Data Scientist - Consumer Analytics

Exp: 4-7yrs

Location: Bangalore/Chennai/Hyderabad/Noida

Role and Responsibilities:

Marketing & Customer Analytics:

 Provide processes to measure, manage, and analyze marketing activities.

 Offer actionable insights and recommendations to optimize marketing ROI and performance

efficiency.

 Use customer behavior data for market segmentation, predictive analytics, direct marketing,

site selection, and customer relationship management.

Data Science and Analysis:

 Apply scientific methods, processes, and systems to extract knowledge or insights from

various forms of data (structured and unstructured).

 Employ multivariate statistical techniques such as regression, classification, and

segmentation to analyze data.

Required Skills and Expertise:

 Proficiency in programming languages commonly used in data science such as SQL, Python R

and Visualization tools like Power BI, Tableau etc

 In-depth knowledge of multivariate statistical techniques, including regression, classification,

and segmentation.

 Ability to analyze and interpret complex data sets.

 Expertise in handling structured and unstructured data.

 Skilled in SQL querying with data extraction, transformation, and loading (ETL) processes.

 Understanding of marketing metrics and the ability to analyze marketing activities.

 Experience in providing insights for optimizing marketing strategies and operations.

 Ability to work effectively within a team, particularly in interdisciplinary settings.

 Experience in managing projects and delivering results within specified timelines.

 Strong analytical and problem-solving skills to address complex business and technical

challenges

Job Types: Full-time, Permanent

Pay: ₹590,499.05 - ₹2,532,920.82 per year

Schedule:
• Rotational shift

Experience:
• Data scientist Consumer Analytics: 4 years (Preferred)
• Python, SQL, Tableau, Power Bi: 4 years (Required)