CREATIVE CONTENT MANAGER

Job Title: CREATIVE CONTENT MANAGER Company: Billini Job Category: Digital Marketing Roles & Responsibilities: Reporting to the Head of Marketing/Head of Creative, the Creative Content Manager is a hands\-on creative leader responsible for driving content as a growth engine across all channels. This role owns the strategy, production, and performance of content across paid, organic, and owned platforms \- ensuring all output is visually compelling, commercially effective, and aligned to brand direction. The Creative Content Manager leads the development of high\-quality, high\-volume content that strengthens brand identity while delivering measurable impact across engagement, conversion, and revenue. ### primary job responsibilities \& duties • Develop and own a full\-funnel content strategy, ensuring the right content is delivered across awareness, consideration, conversion, and retention stages. • Own and manage the content calendar across all social channels, aligning to campaign priorities, product launches, and key trading moments. • Partner closely with Head of Creative and Creative Lead to ensure content amplifies overarching campaign direction and brand vision, ensuring channel fit is considered. • Lead the end\-to\-end development of content across all channels including social (Meta, TikTok, LinkedIn), and paid media channels, along with CRM and website where suitable. • Lead on\-set content direction across social shoots, ensuring all required assets are captured across formats and channels. • Lead the concepting, creation, and execution of founder\-led and brand\-facing content, ensuring it is authentic, elevated, and aligned to brand storytelling and commercial objectives. • Establish and lead a structured creative testing roadmap across paid and organic channels, including clear test\-and\-learn frameworks. • Monitor, analyse, and report on content performance, translating insights into actionable improvements for future output. • Partner with Senior Digital Marketing to develop high\-performing paid creative aligned to platform best practice. • Own content production cadence, ensuring consistent delivery of high\-volume, high\-quality assets to support business needs. • Partner with Influencer Specialist \& PR Manager to build a UGC /creator content pipeline to support always\-on content across paid and organic channels. • Oversee and maintain content library management, ensuring assets are organised, accessible, and usable across teams. • Develop and refine content workflows and processes to improve efficiency, clarity, and output quality. • Lead content across key brand moments including campaigns, PR activations, retail initiatives, and events. Team Leadership \& Collaboration • Lead, mentor, and elevate the Social Media Manager \& Social Media Coordinator plus any of the broader content team, ensuring strong execution and development. • Demonstrated ability to manage high\-volume content output while maintaining strong attention to detail and brand consistency. This is an exciting opportunity to shape and scale a globally recognised fashion brand. You’ll have the autonomy to lead with creativity, the support of a passionate team, and the platform to make a significant impact on brand growth and direction. Work Location: Marrickville, NSW, Australia Availability: Full time

• Collaborate cross\-functionally with Marketing, Ecommerce, PR, Retail, and Product teams to ensure alignment with business objectives. ### QUALIFACTIONS \& EXPERIENCE Proven experience in a Senior Content role, with a strong portfolio demonstrating the ability to concept, direct, and deliver high\-performing, on\-brand content across multiple channels. • Deep understanding of content as a commercial driver, with experience creating assets that contribute to engagement, conversion, and revenue outcomes. • Experience working within fashion, retail, or a fast\-paced consumer brand environment, with a strong understanding of trend cycles and customer behaviour. Key Skills: Digital Marketing Salary: Not disclosed