Chapter Lead Marketing

Job Title: Chapter Lead Marketing Company: ASB Bank Job Category: Digital Marketing Roles & Responsibilities: Te tūranga \| The role : This is a great opportunity to lead, coach, and grow a high\-performing team of marketers, producing measurable outcomes through effective marketing strategies. * Foster a culture of collaboration, innovation, and continuous learning. * Champion the use of customer insights to inform marketing strategy and campaigns, ensuring alignment with customer needs, financial wellbeing goals, and compliance requirements. * Guide the design and execution of ATL and Performance marketing strategies across portfolios, delivering measurable improvements in corporate reputation, brand love, consideration, and acquisition. * Drive adoption of best practice frameworks, tools, and measurement techniques, ensuring consistent execution quality across all marketing activity. * Act as a connector between marketing, design, digital, external comms, and product teams, working closely with squads and tribes to deliver cross\-functional initiatives. * Build and maintain best practices, frameworks, and reusable assets for marketing, while fostering experimentation and a test\-and\-learn culture to continuously improve performance. * Contribute to the wider Brand \& Marketing Practice culture, leading initiatives that build capability and championing a growth mindset and adaptability to change. Ō pūkenga \| About you You Will Bring * Deep understanding of brand, ATL, and Performance marketing strategies, with experience designing and executing bold campaigns that shift brand perception and drive customer outcomes. * Ability to link marketing strategy and customer value propositions to business goals such as corporate reputation, consideration, and acquisition. * Proven experience leading, coaching, and developing marketing specialists or squads. You are a strong communicator who builds a positive chapter culture and inspires craft excellence. * Able to be responsive to changing external and internal environments, fostering a culture of collaboration, innovation, and continuous learning. * You embody empowerment over control, pace over perfection, customer obsession, trust and transparency, and a "learn it all" mentality. These mindsets and values are part of our DNA and how we do everything we do. Te mahi ki ASB \| Working for ASB: In return, you'll join an organisation that places huge importance on its people. At ASB, the sky is the limit for development and career opportunities. Work in a supportive team environment and be part of our growth story. Me pēhea te tono \| How to apply? If this role sounds like it might be the one for you, please click "apply"… we'd love to hear from you! Work Location: Auckland, New Zealand Availability: Full time

Successful candidates will be required to undertake several pre\-employment checks which may include Police Check, Credit Check, AML Compliance, Verification of your qualifications, and checks both in New Zealand and overseas. Key Skills: Performance Marketing Salary: Not disclosed