Actively Hiring
SP
Campaign Marketing Manager
splitsville
Oakville
Skills:
Digital Marketing
Analytics
Email Marketing
Job Description
Job Title: Campaign Marketing Manager
Company: splitsville
Job Category: Digital Marketing
Roles & Responsibilities:
We’re looking for a Campaign Marketing Manager to lead national campaigns and seasonal activations. You’ll own the campaign calendar, oversee brand and PR activity, and drive awareness, consideration, and commercial results.
Join Splitsville as a Campaign Marketing Manager and in return you'll get:
Here’s some of what you can expect as part of the role…
* Develop, manage and deliver the annual calendar of national campaigns and promotions, aligned with UK business plans and objectives
* Lead end\-to\-end delivery of integrated media campaigns across paid, owned and earned channels, ensuring all campaigns are delivered to deadline and well\-communicated across the wider business and centre teams
* Own brand and creative management, ensuring all campaign assets are on\-brand, consistent and impactful
* Manage Splitsville’s social channels, working with the UK content team, to drive brand engagement
* Manage relationships with Social and PR agencies, including briefing, performance management and budget control
* Oversee brand tracking and performance measurement, translating insights into actionable recommendations
* Ensure campaigns are optimised for ROI, spend efficiency and commercial impact
* Prepare regular reports on campaign performance, brand health and marketing effectiveness for senior stakeholders
* Work closely with UK media, digital, e\-commerce and social teams to ensure campaigns are fully integrated across channels
* Provide clear campaign toolkits and guidance to support local execution across centres
* Work closely with UK social and content team and local agencies/freelancers to drive brand awareness through social channels
* Work cross\-functionally to ensure consistency in messaging, creative and execution across all business units
* Stay up to date with market trends, competitor activity and consumer insights to inform campaign strategy
* Support broader marketing projects and initiatives as required to meet company growth objectives
* Oversee workback schedules and lead cross\-functional teams with required communication to maintain business timelines.
* Prepare up\-to\-date reports on departmental progress and direction.
The be a successful Campaign Marketing Manager, you’ll have:
Work Location: Oakville, Canada
Availability: Full time
Requirements
* Diploma or bachelor’s degree in marketing or communications
* 3\+ years of experience in a marketing manager role with direct reports
* Proven experience developing marketing plans and campaigns – and facilitating their successful execution. The ideal candidate will have prior experience with a wide range of marketing functions, including social media, communications, graphic design, e\-commerce websites, email marketing and digital marketing channels.
* Experience within Entertainment and Hospitality industries is an asset
* Proficiency in MS Office – Word, Excel, PowerPoint
* Experience with Google Analytics, Hootsuite and various CMS and email marketing platforms an asset
* Experience with graphic design, photography and video creation is an asset
* Bilingual (French \& English) is an asset
* Excellent organizational, time and project management skills, with the ability to multi\-task several projects simultaneously
* High\-energy, self\-starter with positive and engaging personality
Outstanding attention to detail with excellent design sense and strong understanding of branding, communications, marketing principles and best practices.
* Work Environment/Travel Requirements:
* Hybrid office/entertainment centre environment
* Weekly visits to centres within the GTA; occasional overnight travel to non\-local centres
Splitsville Entertainment is Canada’s premier family entertainment centre! Our modern facilities combine state\-of\-the\-art 10 pin bowling, high\-quality casual dining, arcades, laser tag, and other entertainment options to make your visit a one\-of\-a\-kind experience.
Key Skills: Digital Marketing, Analytics, Email Marketing
Salary: CAD 80000 - 80000 per yearly