Brand Manager

Job Title: Brand Manager Company: Helderberg Mountain Vineyards Job Category: Digital Marketing Roles & Responsibilities: Ernie Els Wines is seeking a commercially aware and creatively driven Brand Manager to protect, develop and strengthen the brand across consumer, trade, digital and estate touchpoints. With a strong focus on direct\-to\-consumer growth, the role translates approved brand strategy into integrated campaigns and experiences that build brand equity, attract qualified consumers, increase conversion and encourage long\-term loyalty. Key Responsibilities * Brand custodianship: Protect and consistently apply the approved brand identity, positioning, tone of voice and visual standards. * Brand plan execution: Implement annual brand plans, campaign calendars, vintage releases and launch activity. * Content and digital marketing: Plan and coordinate social media, website, email and digital content calendars. * Packaging and collateral: Coordinate labels, artwork, point\-of\-sale material and promotional collateral with internal and external partners. * Campaigns, PR and events: Deliver media activity, influencer initiatives, tastings, competitions, events and consumer experiences. * Trade and hospitality support: Equip sales, tasting room, restaurant, wine club and trade teams with appropriate brand material and activation support. * Direct\-to\-consumer growth: Develop and coordinate integrated D2C initiatives across the tasting room, wine club, e\-commerce, CRM and estate experiences to grow the customer database, increase conversion, encourage repeat purchases and strengthen customer lifetime value. * Agency and supplier coordination: Prepare clear creative briefs and manage designers, photographers, content creators, agencies and event suppliers. * Research and insights: Monitor consumer, competitor and channel information and use insights to improve implementation. * Budget and performance tracking: Track campaign expenditure, assist with invoice reconciliation and monitor results against approved objectives. * Brand asset management: Maintain current templates, image libraries, artwork and approved marketing material. * Strong brand stewardship and an understanding of premium wine consumers and channels. * Excellent copywriting, briefing, presentation and stakeholder\-management skills. * Sound working knowledge of digital marketing, social media, websites, CRM and email marketing. * Ability to use consumer, sales and campaign data to improve targeting, conversion, retention and the overall D2C customer journey. * Confident project coordination, budget tracking and campaign measurement capability. * Creative judgement balanced with commercial awareness and attention to detail. * Initiative, accountability, adaptability and the ability to manage competing deadlines. * Ability to build productive relationships with internal teams, agencies, media, influencers and suppliers. Work Location: In person Work Location: Stellenbosch, WC, South Africa Availability: Full time

* Relevant diploma or degree in Marketing, Brand Management, Communications, Business, Design, Wine Business or a related field. * Typically three to five years’ relevant experience in brand management, marketing, digital marketing, communications or wine and hospitality marketing. * Practical experience in campaign delivery, social media, content planning, packaging, point\-of\-sale material and agency or supplier coordination. * Demonstrated exposure to direct\-to\-consumer marketing, e\-commerce, CRM, wine club or loyalty programmes, customer journey development and consumer database growth. * Experience in wine, hospitality, tourism, alcoholic beverages or a premium hospitality environment is preferred. * WSET Level 2 is recommended; WSET Level 3 or equivalent wine education would be advantageous. * Additional training in digital marketing, CRM, email marketing, content or project coordination would be beneficial. Education: * Bachelors (Preferred) Key Skills: Digital Marketing, Email Marketing Salary: Not disclosed