B2B Content Marketing Specialist

Job Title: B2B Content Marketing Specialist Company: Koda Integrated Marketing Services Job Category: Digital Marketing Roles & Responsibilities: Role Overview We’re looking for a strategic and hands\-on Content Marketing Specialist who can join our team and shape our content engine. The role includes creating original content and repurposing high\-impact assets that attract, convert, and retain B2B audiences. If you have written White papers, E\-Book, Tech Documents and Case Studies then this role is for you.If you have written only social media content then this role is not for you. ONLY CANDIDATES BASED IN BANGALORE SHOULD APPLY. IF YOUR CONTENT CREATION SKILL IS RESTRICTED TO AI THEN THIS ROLE IS NOT FOR YOU. Key Responsibilities * Develop and manage the content calendar aligned with marketing and business objectives. * Strong understanding of tech products and services and ability to do a thorough research. * Write, edit, and optimize a variety of content types, including blog posts, case studies, white papers, email campaigns, landing pages, and video scripts. * Own messaging consistency and content quality across all channels and touchpoints. * Partner with subject matter experts to create authoritative, solution\-oriented content. * Use SEO best practices to increase visibility and organic traffic. * Analyze content performance and continuously refine strategy based on insights. * Support campaigns with tailored content for different funnel stages (TOFU, MOFU, BOFU). * Repurpose long\-form content into snackable formats (eBooks, infographics, LinkedIn posts). * Able to juggle multiple content assets in a day. To Apply, please submit your resume, portfolio/samples of B2B or SaaS content work, and a brief note on why you’re a fit for this role to nitasha@koda.co.in Work Location: Bengaluru, Karnataka, India Availability: Full time

Experience: 4\-5 years in content marketing (past experience with B2B/SaaS is a must) Requirements Qualifications * Proficiency in Communication and strong interpersonal skills to collaborate with teams and engage with clients effectively. * Strategic thinking skills with expertise in Marketing Strategy and Sales enablement to create impactful campaigns. * Passion for B2B marketing with a preference for candidates experienced in the Tech and SaaS industries. * Bachelor's degree in Marketing, Business, Communications, or a related field is preferred. Key Skills: Digital Marketing, SEO, Content Marketing, Analytics Salary: Not disclosed