Assistant Marketing Manager

Job Title: Assistant Marketing Manager Company: Kings' Education Job Category: Digital Marketing Roles & Responsibilities: Kings' Education is looking for an Assistant / Deputy Marketing Manager. The main objective of this role is to translate the overall brand and enrolment strategy into sharp, well\-executed campaigns. This is a hands\-on, ideas\-led role for someone who can conceive a campaign from a blank page, brief and hold agencies to a high creative bar, and own the digital and website performance engine that supports admissions and brand growth across our campuses. Key Responsibilities * Conceive and shape marketing campaign ideas from brief and concept through to execution and results. * Bring a strong creative point of view; work closely with the visual content creator to set creative direction across campaigns and channels. * Translate the Head of Marketing's strategic priorities into concrete, campaign\-level plans and calendars. * Digital Strategy \& Performance * Devise and own the digital marketing strategy across paid, organic, social and email channels. * Plan, launch and optimise paid digital campaigns (Meta, Google, programmatic), owning budgets and ROI/CPL tracking. * Report on campaign and channel performance against enrolment and brand KPIs. * Website \& SEO * Own the school websites' performance, structure and content roadmap. * Drive technical and content SEO to improve organic ranking, visibility and lead quality. * Work with web/dev resources and agencies to continuously improve site UX and conversion. * Agency \& Stakeholder Management * Brief, guide and hold creative, media and PR agencies accountable to strategy, brand and quality standards. * Act as a day\-to\-day guide for the two marketing generalists, supporting execution quality and consistency. * Partner with campus leadership and admissions teams on campaign relevance and timing. Work Location: Dubai, Dubai, United Arab Emirates Availability: Full time

Qualifications * Holds a bachelor’s or master’s degree in marketing * Skills \& Experience * 8–12 years of marketing experience, with a strong and demonstrable digital core. * Proven track record devising digital strategy and running paid campaigns (Meta Ads, Google Ads) with budget ownership and ROI monitoring. * Strong creative and conceptual ability to ideate campaigns independently, not only execute briefs. * Working knowledge of SEO (technical and content) and tools such as Google Search Console, SEMrush or Ahrefs. * Comfortable with analytics platforms (GA4, Meta Business Suite) and translating data into decisions. * Experience in in\-app marketing * Experience managing external creative, media or PR agencies. * Prior experience in education, hospitality, premium consumer brands, or a similarly relationship\-driven B2C sector is an advantage. * Strong stakeholder management and communication skills; comfortable operating between strategic and hands\-on execution. Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics Salary: Not disclosed