AEO Specialist

Job Title: AEO Specialist Company: Qualysec Technologies Pvt Ltd Job Category: Digital Marketing Roles & Responsibilities: Job Description: We foster a growth mindset, enable fast career progression, encourage open feedback, and support continuous skill development. Key Responsibilities: * AEO Strategy \& Implementation: Develop and implement Answer Engine Optimisation strategies to improve brand visibility and increase the chances of appearing in featured snippets, People Also Ask, and AI\-generated answers. * GEO Strategy \& AI Search Visibility: Develop and execute Generative Engine Optimisation strategies to improve brand mentions, citations, and visibility across ChatGPT, Perplexity, Gemini, Google AI Overviews, and other AI\-powered platforms. * Content Optimisation: Optimise website content, blogs, landing pages, FAQs, and knowledge\-based articles to make information clear, relevant, authoritative, and easily understandable by AI\-powered search engines. * Keyword \& Search Intent Research: Conduct keyword research, conversational query analysis, and search intent mapping to identify opportunities for informational, transactional, and question\-based searches. * Entity \& Brand Optimisation: Strengthen brand authority and entity recognition through consistent brand information, authoritative mentions, relevant citations, and strategic digital presence. * AI Search Performance Monitoring: Track brand mentions, AI\-generated citations, search visibility, referral traffic, and content performance across AI\-powered search platforms. * Competitor \& Market Analysis: Analyse competitors' visibility across AI search engines and identify content gaps, citation opportunities, and strategies to improve brand positioning. Work Location: In person Work Location: Odisha, India Availability: Full time

Qualysec Technologies is looking for a results\-driven and innovative AEO Specialist to strengthen our brand visibility across AI\-powered search engines, answer engines, and generative AI platforms. The ideal candidate should have hands\-on experience in Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), content optimisation, and search visibility strategies. Qualification: Bachelor's degree in Marketing, Digital Marketing, or a related field. Experience:2-3 years * Hands\-on experience in AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation). * Strong understanding of traditional SEO, semantic SEO, search intent, and topical authority. * Familiarity with AI\-powered platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews. * Experience in content optimisation for conversational search, question\-based queries, and AI\-generated responses. * Understanding of E\-E\-A\-T (Experience, Expertise, Authoritativeness, and Trustworthiness). * Familiarity with Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and other SEO tools. * Willingness to adapt to evolving AI technologies, search trends, and optimisation techniques. Benefits: * Competitive Compensation \& Benefits: Attractive salary with performance\-based bonuses, PF benefits, paid time off, holidays, and leave encashment. * Strategic Ownership \& Impact: Take ownership of AEO and GEO strategies, strengthen brand visibility across AI\-powered platforms, and contribute directly to Qualysec's digital growth. * Career Growth \& Innovation: Opportunities to work with emerging AI search technologies, experiment with innovative optimisation strategies, and develop expertise in the evolving digital marketing landscape. * Recognition \& Performance Rewards: Performance\-driven appraisals, bonuses, and recognition for improving AI search visibility, brand authority, and organic growth. * Work Culture \& Flexibility: Collaborative and supportive work environment with knowledge\-sharing opportunities, team engagement activities, and a strong focus on work\-life balance. Benefits: Key Skills: Digital Marketing, SEO, Analytics Salary: Not disclosed