Advertising Specialist

Job Title: Advertising Specialist Company: Fidelity Canada Job Category: Digital Marketing Roles & Responsibilities: Job Description =================== The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.* Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best \- both personally and professionally. The Advertising Specialist will assist in execution of digital media advertising campaigns in support of Fidelity Investments Canada. Working closely with the Manager, Digital Advertising, Fidelity’s media agency, internal departments, content marketing, production, and digital teams. The role will support advertising campaign execution and own execution for one or more advertising channels (i.e. sponsored events, direct channels, programmatic display/video and paid search). The role includes assisting in development of media placement recommendations, post\-campaign reporting and in\-campaign optimization; as well as budget optimization and reporting within campaigns. * Assist the digital advertising team in creating and follow up of paid advertising campaigns and projects by collaborating with multiple internal and external stakeholders * Owning campaign projects on Adobe Workfront to ensure campaign assets are ready for timely execution of paid digital advertising campaigns, including on\-ground events and other paid campaigns * Collaboration with Advertising, Paid Social, Content, Digital Marketing, Advanced Analytics and Media agency to ensure seamless integration across a full communication plan (i.e. paid/owned/earned). * Help develop detailed, strategic media briefs for the agency and internal stakeholders that reflect business and campaign goals across the marketing funnel. * Ability to uncover and leverage audience insights through the Adobe Analytics platform to build strategies for key target segments * Leverage internal and external data sources to ensure media plans are based on insight and learning. * Liaise with media agency to ensure effective mix and spend, while ensuring campaign objectives are being met. * Help with campaign reports consistently to ensure campaign optimization \& learning for future campaigns; this includes working closely with Advanced Analytics and Digital teams * Using Fidelity processes, ensure timely review and accounting of all advertising spend as correlates to accurate billing * Thorough understanding of paid digital strategy, mobile and social media channels. * Demonstrate experience in the one or more of the following ad platforms, but not limited to, Meta, Google Ads, Adobe AdCloud, Reddit, LinkedIn, Spotify, Direct display, Television, sponsorships. * Experience developing campaign reporting and dashboards, analyzing performance against key KPIs and translating insights into optimization opportunities with internal teams and agency partners. * Experience with 3rd party ad serving technology (e.g. DoubleClick). * Ability to communicate clearly, persuasively, and diplomatically to a wide range of audiences. * The position requires strong analytical and problem\-solving skills. * Strong project management skills * Demonstrate an innovative, collaborative, and proactive mindset. * The ability to manage multiple priorities in an ever\-changing environment and meet deadlines. * Must be very detail oriented and can work well under pressure. * Demonstrate experience building out detailed advertising strategies and tactics, preferably in the financial services sector. For this role, your total rewards include: This posting represents an existing vacancy within our organization—an opportunity to step into a role where your talents will make a meaningful difference. Work Location: Mississauga, ON, Canada Availability: Full time

* University Degree in Marketing/Advertising or equivalent experience. * 2\+ years’ experience in marketing or advertising * Experience utilizing the following media: paid search, programmatic and direct display/video, online video, audio (i.e. Spotify, podcasts), TV, digital out\-of\-home, in\-person and digital sponsorships. * Excellent project management skills and ability to work cross\-functionally in a fast\-paced environment * Strong Microsoft Office skills with the ability to analyze campaign data and metrics to make optimization recommendations * Financial services experience is a strong asset. * Advertising and/or Media Agency experience is a strong asset. * Base Salary and Discretionary Performance Bonus: A competitive annual range of $76,000 to $94,000, based on your experience and qualifications. * RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required. We’re proud to offer a compensation package that aligns with provincial pay transparency requirements. Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at FidelityCanadaStaffing@fidelity.ca. No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted. * Canadian Compassionate Companies – Certified * Benefits Canada's Workplace Benefits Award \- Future of Work Strategy * TalentEgg National Recruitment Excellence Award \- Special Award for Diversity \& Inclusion in Recruiting * Canadian HR Reporter's Most Innovative HR Team Key Skills: Digital Marketing, Google Ads, Content Marketing, Analytics Salary: CAD 76000 - 94000 per yearly