Account Based Marketing Specialist, MEA

Job Title: Account Based Marketing Specialist, MEA Company: NTT DATA, Inc. Job Category: Digital Marketing Roles & Responsibilities: Make an impact with NTT DATA Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive. Your day at NTT DATA The Account Based Marketing (ABM) Specialist is a seasoned subject matter expert, responsible for playing a pivotal role in supporting the creation and execution of targeted marketing strategies for specific key accounts. This role combines relevant strategic thinking, creativity, and data\-driven approaches to support the creation of meaningful connections with high\-potential accounts and drive revenue growth. Key responsibilities: * Supports the identification of high\-value target accounts based on business objectives. * Supports with conducting thorough research to understand the needs, pain points, and goals of key accounts. * Collaborates with cross\-functional teams (Sales, Marketing, and Product) to design customized ABM campaigns. * Supports with the creation of personalised content, messaging, and experiences tailored to target accounts. * Crafts compelling messages that resonate with the target accounts. * Utilizes various channels (email, social media, events) to engage decision\-makers within target accounts. * Supports with defining success metrics for ABM campaigns (e.g., pipeline growth, deal acceleration). * Continuously analyses campaign performance and provides feedback to leadership. * Implements account\-specific tracking and reporting mechanisms. * Fosters strong relationships with key stakeholders in target accounts. * Acts as a trusted advisor, understanding their pain points and providing relevant solutions. * Leverages marketing automation tools, CRM systems, and data analytics to enhance ABM efforts. * Supports the best ABM approach and tactics for global campaign and brand initiatives such as Tour de France. * Coordinates and participates in events, trade shows, and webinars that are relevant to target accounts. * Performs any other ABM activities as required by leadership team. To thrive in this role, you need to have: * Excellent customer\-centric focus. * Seasoned understanding of multi\-channel engagement data, behavioral data and predictive data, in order to leverage same for optimization of client engagement. * Ability to influence others to drive for results. * Good sense of teamwork and collaboration. * Effective communication skills, written and verbal, to achieve specific objectives. * Ability to gain others' support for ideas, proposals, projects and solutions. * Ability to be flexible and independently meet deadlines. * Action and results oriented. * Seasoned knowledge of web 2\.0, search, wikis and interactive elements and appropriate use. * Good stakeholder relationship management skills. * Exposure and understanding of different cultures and approaches. * Seasoned program management skills with the capability to juggle a range of projects and consistently deliver results. * Ability to operate within a matrix environment. About NTT DATA NTT DATA is a $30\+ billion business and technology services leader, serving 75% of the Fortune responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with Work Location: Johannesburg, Gauteng, South Africa Availability: Full time

Academic qualifications and certifications: * Bachelor's degree or equivalent in marketing, business, communications, or a related field. * Certifications in ABM, digital marketing, or relevant IT domains can provide a competitive advantage. Key Skills: Digital Marketing, Analytics Salary: $30