Marketing Manager Executive

Suyog Diagnostics is hiring a Marketing Manager Executive in Mumbai to develop marketing strategies supporting its diagnostics business. You will conduct market research to understand patient needs, competitor positioning, and emerging trends within the diagnostics sector, using these insights to shape campaign direction. Managing marketing budgets requires careful allocation across channels to maximize return on marketing spend, balancing brand-building activities against direct patient acquisition campaigns. Monitoring marketing performance on an ongoing basis helps identify which campaigns and channels drive genuine business results, informing future budget decisions. Experience with marketing automation tools and Salesforce supports efficient campaign execution and lead tracking, while brand management responsibilities ensure Suyog Diagnostics maintains consistent, trustworthy positioning across all marketing touchpoints in the local Mumbai market.

This role requires 2-4 years of marketing management experience, ideally within healthcare, diagnostics, or a closely related consumer-facing services sector. Strong market research skills are essential for understanding patient needs and competitive positioning within the diagnostics market. Experience with digital marketing channels and marketing automation tools is expected, alongside familiarity with Salesforce for campaign and lead tracking. Budget management skills are required, given the direct responsibility this role carries for marketing spend allocation. Candidates should demonstrate solid brand management instincts, ensuring consistent, trustworthy positioning across all marketing activities and patient touchpoints.