Digital Marketing Specialist

Zomentum
Bengaluru, Karnataka

• Develop and execute programs to help generate pipeline through lead-generation initiatives including SEM, SEO, display/retargeting, content syndication, PPC, nurture programs, social media, email campaigns, and webinars.
• Oversee with Growth marketing digital spend, including monthly reporting on forecast vs. actual, cost per lead, account penetration, and pipeline return.
• Familiarity with ABM strategies and methodologies and reporting a huge plus.
• Design and execute testing programs for emails, landing pages, content distribution and syndication, webinars and other campaigns. Help ensure blogs, social media, web and content are SEO optimized. Recommend and implement improvements to increase conversions.