Digital Marketing

Exponent Consulting
Mumbai, Maharashtra

- Lead the acquisition strategy for online sales website).
- Ownership of organizations digital assets (website, app) etc including pre login content, UI/UX and performance metrics like traffic, time spent etc.
- Lead the organizations cross sell /upsell initiatives including identifying communication opportunities, content and customer journeys.
- Lead the social media presence for the firm including content strategy, engagement metrics and ORM.
- Drive non-campaign media spends - SEM and performance marketing initiatives.