Roles and responsibilities of this role would include the below:
• Lead and perform responsibilities associated with the implementation of our paid marketing strategies for Google Adwords, Bing, Facebook, Youtube, and other search and social media platforms.
• Develop and execute new and innovative strategies for brand awareness, customer acquisition and re-marketing campaigns.
• Be responsible for development, management and optimization of all paid media programs such as paid search, programmatic, native advertising, and paid social campaigns.
• Measure and optimize our paid marketing using vendor-specific dashboards