Primary Responsibilities:
• Plan and monitor the ongoing company presence on social media (Facebook, LinkedIn, Twitter)
• Consult in developing strategies for leveraging social media platforms to generate brand recognition and enthusiasm
• Consult on SEO strategies for enhancing website traffic and design (keyword research, image optimization etc.)
• Execute digital marketing campaigns aimed at increasing the brand affinity
• Plan and manage execution of webinars and webcasts
• Launch optimized SEM and online advertisements programs to increase company and brand awareness
• Develop content for social media profiles of executive leadership
• Develop and employ email marketing campaigns.
• Work directly with content and design team for development of digital marketing collaterals