• Manage App integrations project for delivery of UI/UX designs, use-cases handling and testing of the features before customer release
• Keep a track of customer reviews, ratings and app usage on the App Store and Play Store
• Monitor Mobile App performance, conduct competition strengths analysis and make necessary changes to increase the penetration of the SBIC App
• Execute the Mobile Strategic road map created to enable customers to access SBICard services, benefits and Mobile Payments anytime, anywhere.
• Configure and track Analytics for the SBIC App to track user behaviour, usage and drop-outs at various pages and elements on the app
• Work with Digital Media team and initiate customer education programs & inrease app penetration and usage amongst the customer base