• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience