1. Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.
2. Leading the planning and implementation of PR and initiatives related to the brand.
3. Creating and managing all marketing material and collateral in line with brand direction.
4. Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
5. Tracking the effectiveness of various campaigns and course-correcting as required.