• Online Marketing activities: Work on strategies to build a lasting digital connection with customers, Planning and monitoring the ongoing brand presence on social media and other key digital platforms, launching optimized online advertisements to increase lead flow and brand awareness
• Lead Generation & Site visit Conversion: Identify the right channels and source for various lead generation opportunities through marketing campaigns, inbound lead follow-up, outbound cold calls, emails and through any other relevant activities
• Data Analysis: Measuring efficacy of campaigns vs targets achieved. Every initiative should have a forecasting of the customers targeted and a detailed analysis of the actual customers converted