• Responsible for the overall vision and analysis of a competitive social landscape in high growth markets
• Collaborating with central regional Social/Digital to nest India’s social/digital plans within broader regional (INSEAK) plans
• Provide insight into what works for India market so we can better optimize social infrastructure eg: social tools etc for the (INSEAK) region.
• Establish and manage the social media strategy including but not limited to Twitter, Facebook and Instagram
• Grow total fan base benchmarked against competitors on both a regional and local level