• Periodically auditing the active campaigns and making sure all tactics are running with the right setting and meeting campaign objectives.
• Basic understanding of trafficking, DCM ad server, and Floodlights configuration.
• In-depth understanding of conversion attribution modeling and different level of marketing funnels.
• Core understanding of integral ad science, other brand safety, and fraud control tools.
• Data segmentation and analysis to take some meaningful strategic approaches into the campaigns and sharing insights with the clients.
• Performing multi-level A/B testing by in-depth analyzing the tactics mix, historical data, and user behaviors to meet the KPIs.