Experience - 2 to 5 years

Location - Gurugram / Mumbai (WFO)

Must Have - Digital Marketing , SEO , SEM , Social Media Marketing

Responsibility

Design and drive both paid and organic campaigns across various social media channels like LinkedIn, Facebook, Twitter, IG etc.

Play a key role in enhancing and managing brand awareness and presence across channels in the digital space.

Design, build and maintain our social media presence

Manage PPC advertisement campaigns on Google, Facebook, LinkedIn and other Social Media Networks

Manage all online activity in relation to traffic acquisition, social media, and emailers

Maintenance of keyword bids, monitoring daily & monthly budget and improving quality score for Google Ads

Along with the above skills, the candidate with knowledge of using analytics tools like Google Analytics or other reporting tools is preferred

Utilize strong analytical ability to evaluate end-to-end consumer experience across multiple channels and customer touch points

Develop and implement best practices in online marketing and measurement

Evaluate website content quality and manage an ongoing process of continual improvement to ensure maximised organic search performance

Create, manage, and optimize website experiments to maximize traffic, conversions, and other key metrics

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Requirement

Demonstrate online marketing tools and best practices

Demonstrate experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

Experience in optimizing landing pages

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)

Working knowledge of ad serving tools

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Familiarity in running LinkedIn campaigns is essential

Experience in using email tools and reporting

Skills: social marketing,digital marketing,seo