• Performing activities relating to Search Engine Optimization on a continuous basis.
• Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Using and researching the internet and new media to reach new customers, Generate Leads, and retain existing customers.
• Analyzing market research and plan promotions, competitions.