• Develop and execute acquisition campaigns on online channels including Search, Display, Mobile.
• Manage daily operations of paid display and programmatic campaigns, organic and paid social media as well as SEM.
• Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI.
• Use a process of A/B and multivariate testing to prove hypotheses and recommend performance optimizations.
• Monitor and own reports, budgets, campaign performance, ROI, LTV, and other channel metrics.
• Use a data-driven approach to manage campaigns and derive insights on strategy and performance.