• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
• Administer search engine programs (XML sitemaps, blog feeds, webmaster tools)
• Help to create and promote marketing content such as videos briefs, case studies, blog posts, etc)
• Implement site promotion campaigns in line with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments